By using your official sound, viewers will be able to easily stream the song when they find your video. If you’ve distributed music through ONErpm, it will already be on TikTok! Make sure you use the Official Sound instead of uploading your music over your video by hand. Here you can get the best idea of when to post and how often.įinally, if you are a musician looking to grow your audience, make sure to use your official sound. As you plug along it’s good to check out your analytics within your profile’s business suite (Profile -> Three Dots Top Right -> Business Suite -> Analytics). Now that you’ve gotten calibrated and let the people know who you are, it’s best to post consistently 2-3 times a week (or multiple times a day if you’ve got the creative juices flowing). This is the easiest way to pick up some organic views as you know users the world over are interacting with them. Whenever you’re setting out to make a post, you should check out what hashtags and what Sounds are trending on the app that day. Once you’ve warmed up your account a great next step is to make an intro post! Kind of like this blog post who, what, where, when, and why all go a long way with viewers. For the first few days, you should use your account like any other user, get comfortable scrolling, hang out awhile, watch some dog videos! Based on how long you watch videos, what you like, what you share, and a variety of other metrics, TikTok will begin to understand your profile which will pay off big-time when it’s deciding who on the #fyp to show you off to. Once you’ve made your account, you’ll want to warm up your profile a bit to help TikTok calibrate what content the app shows you. Now that you’ve got the low-down, let’s go over some key tips to get your profile calibrated and ready for #fyp stardom. TikTok’s ability to serve videos to users who genuinely want to see it allows very unique content to go viral and develop a community. A personal favorite, check out this very New England man turn a children’s sandbox into a legally registered boat ( Here’s him in boating magazine ). The result? An endless stream of content perfectly curated for you. The platform’s ability to learn and show you videos that you’re actually interested in is unparalleled. This sort of recommendation algorithm is something Facebook, Instagram, and Youtube have used for quite some time, but let us tell you–TikTok ain’t messin’ around here. Often referred to as the “#fyp”, the “For You” page is a one-of-a-kind, hyper-adaptive, discovery page that is unique to each user. With this massive goodie bag of tools at your disposal, TikTok allows users to maximize their creativity without having to spend hours working in special video-editing software.Īnd then there’s the “For You” page. We’re talking dozens of snip, clip, and cropping edit tools, hundreds of interactive face filters, and an ever-growing number of user-uploaded sounds to use as the soundscape of your video. Regarding content creation, TikTok boasts a massive library of video creation tools all included, for free, within the app. The appeal of TikTok is two-fold: the ease of content creation and the unique-to-you discovery page simply named “For You.” Originally released back in 2016, the app later acquired its competitor, Musical.ly, and now boasts one of the largest active populations of any social platform. In short, TikTok is an app where users can easily create and post 15 or 60-second videos doing quite literally anything. In case you’re feeling a little out of your depth here we’ll start with the basics. Concerned about how to get started? In this post, we’ll run you through the what, why, and how straight from the minds of our marketing specialists at ONErpm. With an algorithm that emphasizes the discovery of new sounds and music, TikTok is a great place to grow your fanbase. Today’s musical landscape has become dominated by the cutting-edge, short-form content sharing app TikTok.
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